2 Health Promotion at IKEA Case Study IKEA, a Swedish home furnishing retailer, strives to bring employees work-life balance through offering full-time or part-time work, employee assistance programs, and health promotions (Maxwell, 2008). Health promotion programs at IKEA have quickly become a key element in displaying their consideration and care for their staff. The organizational culture and “development of work-life balance initiatives is seen in positive terms with an open-minded attitude” (Maxwell, 2008, p. 13). IKEA’s corporate culture is highly representative of servant leadership characteristics. IKEA’s Work-Life Balance and the U.S. One aspect of American culture that could be considered when creating work-life balance options for U.S. employees is their values. “American culture is masculine, which is defined by Hofstede as a situation in which the dominant values in society are success, money and things” (Heim, 2019, para. 9). Therefore, in this type of culture, benefits such as paid vacation days, promotions, and rewards would be the most valued by American employees. According to Valentic (2019), approximately 60% of Americans struggle to maintain a work-life balance. The article’s infographic displays that both women and men value massages and spa treatments as a form of relaxation (Valentic, 2019). IKEA’s health promotion that includes “free podiatry and massages” to employees during paid work hours would be beneficial for American culture (Maxwell, 2019, p. 12). Another work-life balance arrangement that would be innovative for American culture is flexible work schedules. One-third of Americans state that they are overworked, so this arrangement would increase workers’ productivity (Valentic, 2019). Work-life balance arrangements in IKEA’s U.S. stores provide managers with employees who are less stressed and more motivated to work. Not only will managers have more content
3 employees, but they will also receive the same benefits, thus making them more motivated. More content employees lead to more productivity and efficiency in the workplace. Creating methods for employees and managers to obtain work-life balance displays respect for those individuals’ values. Noe et al. (2020) state that “organizations with these family-friendly policies also have enjoyed improvements in performance” (p. 357). Cultural Conflicts One conflict that could arise with IKEA’s approach to work-life balance is when countries value immediate gratification. An example of this conflict is within the American market. “American’s are always looking for convenience,” so IKEA has had to adjust its store operations to cater to these values (Heim, 2019, para. 14). Conflict can also arise when a country is more masculine since the Swedish company originates in a very feminine culture. Since the values of masculine and feminine cultures differ, conflicts between methods of success, rewards, and opportunities for advancement can arise. Another example of U.S.-specific cultural conflict is the highly individualistic mindset of Americans versus the slightly collectivistic culture of the Swedes (Heim, 2019). While this example is specific to the U.S., IKEA would have the same conflicts with other individualistic countries. Conclusion In conclusion, IKEA’s goal is to provide its employees with a healthy work-life balance. John 3:2 states, “Dear friend, I hope all is well with you and that you are as healthy in body as you are strong in spirit” (New Living Translation). IKEA supports this verse by caring for the well-being of their staff and implementing health promotional strategies. IKEA is one of my favorite stores to visit; between the Swedish dishes available at the cafeteria to the showrooms I can walk through for design inspiration, IKEA provides me with an
Your preview ends here Eager to read complete document? Join bartleby learn and gain access to the full versionSubject: Consumer behaviour Question 4: Compile a list of consumption behaviours that you consider unethical. For each behaviour listed, explain why you view it as wrong. Also, for each behaviour listed, discuss the possible reason a person engaging in that practice may use to justify it
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